- Instant noodle product at current prices is relatively cheaper than previously.
- Prices of electronic products at this time ranged from 1 to 3 millions.
- Promotion run by the company indofood carried out by making newspaper ads in the media or electronic media.
- Chicken noodle product distribution to remote Papua.
- economic conditions in Indonesia had improved.
- Technology development in Indonesia has been developing since the first era.
- The political situation in Indonesia began chaotic period since the fall of President Suharto.
- Cultural conditions in Indonesia is very diverse.
- Nestle is the target market of lower middle to upper middle.
- Marketing services in the rapidly expanding European countries compared with countries in the Asian region.
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